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Interdepartmental Coordination and Product Launch Readiness in Kenyan Cosmetics Firms

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Abstract

This proposed research investigates how interdepartmental coordination supports product launch readiness in Kenyan cosmetics firms. It examines information exchange between product development, production, marketing, and distribution teams. Project documents and interviews will explore how shared milestones, role clarity, and problem-solving routines relate to launch preparation. The study aims to identify coordination practices that reduce avoidable delays and improve alignment between product availability, promotional activities, and distribution arrangements.
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