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Data Privacy in the Age of Big Data: Challenges and Solutions

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Abstract

This study analyzes the challenges of data privacy in the context of big data analytics. Through qualitative interviews and policy analysis, we identify key concerns related to consumer consent, data security, and regulatory compliance. The findings emphasize the need for robust data protection measures and ethical guidelines for data usage. Recommendations for organizations to enhance data privacy practices are discussed to build consumer trust.

Full-text PDF 12.50 $

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