Donor Communication Quality and Repeat Giving in Ghanaian Charitable Foundations
Authors
Abena Adwoa Ofori, Community Giving Insights Foundation, Ghana ()Files
Abstract
This proposed study examines how donor communication quality relates to repeat giving in Ghanaian charitable foundations. It focuses on clarity of programme updates, reporting of fund use, acknowledgment of contributions, and responsiveness to questions. Donor surveys and communication records will explore associations with trust and continued support. The research aims to identify communication practices that help foundations explain their activities and maintain relationships with donors without relying on excessive or repetitive appeals.